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The importance of publicity

Posted on Monday 24 March 2008

You need the most publicity as you can get if you want to sell a product, and who does it better than underwear desinger Andrew Christian? Born and raised in Fresno, CA Andrew moved to LA at the age of 19 to pursue a career in fashion. Though he gained experience working briefly for other companies at first, Andrew always knew he’d have his own brand and an outlet to create his unique vision. Just out of high-school, Andrew launched his brand “Andrew Christian”.

2008 has already proven to be an exciting year for Andrew, who recently unveiled his first women’s line, introducing super soft underwear made from bamboo fiber. The fabrics made from bamboo are the softest in the entire collection. They have natural antibacterial agents and come from a renewable eco-friendly resource. Andrew’s women’s line was recently featured on an episode of The Janice Dickinson Modeling Agency. Andrew was savvy enough to cast the Janice Dickenson Models to star in his edgy campaign, thereby earning himself a starring spot on the popular Oxygen reality show.



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1 Comment for 'The importance of publicity'

  1.  
    March 24, 2008 | 7:38 pm
     

    Not to fond of AC. Bought a (quite expenseive) pair, but not very comfy and there are nicer brands for the eye ;-)

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